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4rd Marketing

Sun Jan 01 2017 - Tue Jul 31 2018

• Consulted and created comprehensive digital marketing strategies for e-commerce and SaaS clients. Hired by Fortune 1000 companies as outsourced liaison and SME for SEO.
• Increased lead volume 100% for client and enabled top-three Google ranking within six months.
• Built digital marketing campaigns to grow client’s businesses based on agreed upon KPIs utilizing the best marketing channel based on client target audience and budget.
• Grew client businesses via digital marketing campaign development and channel optimization.
• Frequent contributor to Forbes, Inman, and others.

Blueprint Digital

Wed Aug 01 2018 - Wed Sep 01 2021

• Achieved all Fortune 400, e-commerce, SaaS, and small business KPIs by leading custom campaigns and high-performance multidisciplinary software engineering teams.
• Established high-touch engagement and consulted on KPIs to C-suite and VPs of marketing from top organizations (St. Louis Federal Reserve, Dollywood, and Waters Corporation).
• Exceeded client expectations, securing 25% - 250% traffic growth in three-month period.
• Generated 100+ pieces of SOP-driven content monthly by hiring, training, and managing an eight-member content writer team.
• Grew organic search traffic by >10% MoM by building and directing 4-member SEO specialist team in implementing SOP-led SEO on-page practices, outreach, and technical audits.
• Drove multichannel, integrated marketing planning and strategies for portfolio of high-ticket clients, including paid, social, Amazon, video, and organic strategies.
• Directed software developers to build and deploy applications on current javascript frameworks

ShowcaseIDX (eXp World Holdings) EXPI

Wed Sep 01 2021 - Tue Sep 20 2022

• Orchestrated cross-functional engineering team in implementing programmatic SEO changes at scale.
• Grew traffic from 0 to 200,000+ unique users per month within nine-month period.
• Improved interdepartmental collaboration with engineering and product management.
• Drove organic traffic to exprealty.com by 100,000 new users in four months.
• Reversed low productivity in inherited team by establishing SOPs and performance tracking.
• Boosted programmatic e-commerce SEO page indexation 50% by executing technical audits and log analysis
• Partnered with CMO on budget analysis, strategic planning, and shareholder communications.